Brief: Create a new logo and motion graphics for a music festival
I chose sonar as my music festival as it contains three parts, one in the morning, one at night, and a part that is set up for networking and innovation. For the logo, I created the visual of a sonar scan as well as the rising and setting of the sun and used it to highlight the three different parts of the music festivals events. In addition to this, I chose four colors that when combined with each other would emphasize a part of the event, the warmer colors being for the day events, the cooler colors for the night, and when combined cool and warm they form the business aspect of this festival. I created a poster for each of the three events, Day, Night, and +D. Each poster contains motion referencing a wave or sound wave as well as the colors that reflect the event. In addition to the posters, I created an Instagram ad, a promotional video and looping stage videos all of which contain the same motifs of the wave motion and sonar scan.