Brief: Rebrand a local business using typographic only.
I chose Shinmio a local boba tea place. There original logo was a thin sans-serif font with a mermaid cat logomark. Shinmio really values fresh ingredients as well as has a large focus on animal/cats for promotion. For my rebrand I wanted to incorporate the idea of a cat in a subtle way thus making the inside shape of the M reminiscent of a silhouette cat head. Additionally I made the dot on top of the i and shape of the O very round to resemble boba. I also decided to use a bright cheerful green to help promote their friendly nature as well as the freshness and quality of their ingredients. For the campaign portion I made an instagram post using the color of the featured drink as the background and creating a visual element with the dot that priebus used to resemble boba.