Brief: Brand a non existing space/ place
Visable light is created in the air when there are lots of little particles in the air: nitrogen, oxygen, dust, water vapor, etc. All of these particles can scatter light, or reflect in a different direction. The light bounces off the particles causing the light to become visible to the human eye. I wanted to brand this space where light could be seen.
I came up with the name Haze and created a logo that is made out of a ton of small dots to similate the dust or particles. I also chose warmer tones to reflect the feeling of light.